Privacy Policy

Last Updated: 26th November 2024

myco ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal data when you use our website (the “Site”) or the myco app (the “App”) and associated services (collectively, the “Services”). Please read this policy carefully to understand how we handle your data.

1. Information We Collect

We collect various types of personal information when you interact with our Services. The types of information we collect include:

1.1 Information You Provide

  • Account Information: When you create an account, we collect your name, email address, username, password, and any profile information (such as a display picture) you choose to upload.
  • Demographic Details: We may collect demographic data, such as age, gender, and location, during sign-up or as part of a prompt for existing users. This information helps us improve your experience, offer personalized content, and ensure compliance with legal requirements.
  • Content: If you upload content (videos, images, thumbnails, etc.), we collect and store that content along with any associated metadata, such as the time of upload and title.
  • Visibility: Your uploaded content, including videos, images, and thumbnails, may be publicly visible to other users based on the privacy settings you select.
  • Profile Pictures and Thumbnails: Any profile pictures and content thumbnails uploaded will be visible as part of your profile and content display. You can change or remove these images in your account settings.

1.2 Automatically Collected Information

  • Usage Data: We collect information about how you interact with our Services, such as the pages or content you view, the time spent on each page, and any actions taken within the app (e.g., likes, shares, tips).
  • Device Information: We collect information about the device you use to access the Services, including your IP address, device type, operating system, and browser type.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to monitor your activity and preferences on our platform. (Details in Section 4).

1.3 Third-Party Data

We may also receive data from third-party services, such as:

  • Google Analytics: Data on user interactions to understand behavior and improve Services.
  • Firebase: Analytics and messaging data, including crash reporting and push notification performance.
  • Payment Processors: Information for completing transactions.
  • Social Media Platforms: Data when you interact with us through third-party social platforms.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Account Management: To create and manage your account, including verifying your identity, providing customer support, and processing account-related activities.
  • Service Delivery: To provide you with the Services, including content recommendations, personalized ads, and managing subscriptions or purchases.
  • Content Recommendations: To tailor content and recommendations based on your viewing history, preferences, and demographic details.
  • Communication: To send you notifications, updates, or service-related messages. You can manage these preferences through your account settings.
  • Payments and Transactions: To process payments, including token transactions, tips, and subscription-based services.
  • Demographic Insights: To understand our user base, improve platform functionality, and offer personalized content or recommendations based on demographic data.
  • Analytics and Improvement: To analyze usage trends, monitor platform performance, and improve the functionality of our Services using tools like Google Analytics and Firebase Analytics.
  • Compliance and Legal Obligations: To comply with applicable laws, including GDPR, CCPA, and other regulations.

3. User-Generated Content (UGC)

3.1 Ownership and Licensing

By uploading content to our platform:

  • You retain ownership of your content.
  • You grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, publish, and distribute your content on our platform for purposes such as service delivery, promotion, or compliance with legal obligations.

3.2 Moderation and Reporting

  • We reserve the right to review, moderate, or remove any user-generated content (UGC) that violates our Terms & Conditions, community guidelines, or applicable laws.
  • Users can report inappropriate content using our in-app reporting feature. Reported content will be reviewed promptly, and action may be taken at our discretion, including content removal or account suspension.

3.3 Retention and Deletion

  • UGC will be retained as long as necessary to fulfill the purposes outlined in this Privacy Policy. If you delete your account, we will take steps to remove or anonymize your content, except where retention is required for compliance with legal obligations or to resolve disputes.

3.4 Transparency Around Algorithms

  • Our platform uses automated algorithms to recommend, rank, or promote UGC. These algorithms analyze engagement data such as likes, shares, and viewing history to improve your experience. We do not guarantee specific placement or visibility of content on the platform.

3.5 Sensitive Content Handling

  • Sensitive UGC is encrypted and stored securely to prevent unauthorized access. Content flagged for review is processed in accordance with our moderation policies, and sensitive data is handled by authorized personnel only.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Understand user behavior.
  • Provide personalized ads.
  • Store preferences.

For more details, refer to our Cookie Policy.

5. Jurisdiction-Specific Privacy Rights

5.1 General Data Protection Regulation (GDPR)

For users in the European Union:

  • You have rights to access, rectify, erase, or restrict processing of your personal data.
  • You can withdraw consent at any time.

5.2 California Consumer Privacy Act (CCPA)

For California residents:

  • You can request access to, deletion of, or opt-out from the sale of your personal data.

6. Monetization of UGC

If you participate in monetization programs (e.g., tipping, ads, subscriptions), we process payment information, transaction details, and earnings data. Monetization-related data may be shared with tax authorities or other relevant bodies as required by law.

7. Data Retention

We retain your personal data and UGC as long as necessary for the purposes outlined in this policy unless a longer retention period is required by law.

8. Security

We implement encryption, access controls, and regular security audits to protect your data.

9. International Data Transfers

As a global platform, we ensure compliance with cross-border data protection regulations, including GDPR safeguards.

10. Changes to This Privacy Policy

We may update this policy. Changes will be posted here with the revised "Last Updated" date.

11. Contact Us

For privacy-related inquiries or to exercise your rights, contact us at:

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